Cousins UK
Wholesale trader & supplier to the jewellery, watch, clock & associated trades.
View Case StudyIPT
An online trading community that helps introduce and build relationships with retailers, traders, resellers and distributors of volume mobile phones, accessories, consumer electronics and components worldwide.
How We Helped
- Business Development Consultancy
- Website Design
- Event Strategy & Delivery
- Design Consultation
- Photography & Videography
- Email Marketing & Social Media
A Little About IPT
IPT help introduce and build relationships through an online trading community. The website and account managers help members do more business. IPT opens doors to new opportunities. Members lean on the experience and knowledge of IPT to be part of a safer trading community. A longstanding client that we have continued to support since 2001.
Visit websiteWebsite Design
The IPT website supports an online trading community of retailers, traders, resellers and distributors of volume mobile phones, accessories, consumer electronics and components worldwide.
The website provides tools to help members trade smarter.
The stock posting tools allow stock or requirements to be added easily and shown on the trading board. The traders directory connects members and companies in our industry together. All members can configure their profile, broadcasts and notifications. IPT are in regular contact with clients to maximize their membership, we have developed the business administration tools to allow the account managers and the admin team to support members, source partners and give personal introductions.
We are working alongside IPT on their new responsive website and matching service.
Customers in this industry need to stay ahead, there is always something to talk about, be it new products, industry news or trade events. IPT love having us on board with our innovate ideas. We help drive IPT’s email and event marketing, we take a pro-active approach – making sure it happens and report back with insights on content and strategy.
Branding
We were tasked by IPT to create a strong brand identity that would be remembered throughout the industry and used across a range of media.
The first task was to brainstorm, conceptualise and reflect on what we needed to deliver. Based on the design brief and research conducted, ideas started to flow.
IPT is professional and connected. An authoritative and established brand providing a personal business and social service to industry buyers and sellers. To get this personality across.
The typeface was chosen for it's legibility that portrays modernism and functionality… that of which reflects IPT’s industry.
The logo features a bright pink which is paired with a deep navy that becomes a key feature of this brand. The brand is widely known in the industry and looks strong when used on promotional material at events.
Print Design
Building a real understanding of your audience is essential to planning successful marketing material.
We are lucky enough to have IPT located in the same building so we can engage with the team to understand the audience better.
IPT host and attend international events and trade shows. To support this activity we have created branded exhibition lounges and stands, stationary, promotional gifts and marketing materials.
Our designs for IPT combine a strong layout and typography with powerful messages to give an overall look that is punchy. The style is perfect for eye-catching advertising, no matter what format – in print, online, large or small.
Event Directory
Bringing people together for networking is a top priority for IPT, our brief was to create an online directory connect attendees and create better event experiences.
IPT supports and attends the major trade shows in their industry. To support this activity and proactively help clients we developed an online directory for users to register their attendance at each show, see who else will be attending and organise meetings prior to arrival.
The IPT event directory has become a way for all attendees to digitally network and build relationships before, during and at events.
IPT commented the directory increases connection and excitement about the event, exactly what we asked for.
Ongoing Support
We work as a team with IPT to deliver even when the pressure is on.
We are continually improving the website and internal communication tools that support the sales, administration team and paid members of the site. We believe that communicating and working together is key. We are currently re-designing the website to evolve with our advertisers, competitors and business needs.
Thank you for all the imagination, hard work and dedication you have provided to develop the outstanding websites.
It has been a delight working with you and I have been extremely impressed how you were able to take my rather vague (and changing) requirements and modify them into a coherent brief for your developers. The resultant suite of websites has all the functionality we required in the public area, the members area and in our management area. It is a truly outstanding product which has proven itself to meet the requirements of our customers.
Edward Elliot-Square
Sales Director